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AI for Marketing: Get Ahead with College Credit + Career-Ready Skills
Welcome! Over the next few minutes you'll see how one online course can give a high-school junior or senior a real head start in college and the workforce.
Why AI? Why Now?
1
Jobs Already Touched by AI
Projected to reach 100% within five years
2
Future-Ready
Early movers win internships, scholarships, and admission spots
3
Marketing Adoption
One of the fastest-adopting fields
Meet Your Instructors
Dr. Michelle Sullivan
PhD, AMA Faculty Adviser
"I bridge academic rigor with practical labs."
Joe McKenna
30 yrs marketing & tech
CEO, Cloudwise Academy
"I built Cloudwise so students use the same tools agencies use."
Who Is This For?
Academic Profile
  • High-school junior/senior
  • College Freshmans
  • Wants résumé-worthy projects
Parent Concerns
  • Future-proofing career options
  • Supporting busy schedules
  • Balancing AP classes, sports, part-time jobs
What You'll Learn
No prior coding needed; we start at zero and build confidence fast.
Your Portfolio
Recruiters care less about grades than proof you can do something. This class gives you artifacts you can show.
Bridging Language and Disability Gaps
Our innovative tools help make digital learning accessible to everyone, regardless of language barriers or disabilities.
100% online (D2L)
Access via laptop, tablet, or phone
Multilingual captions
Assistive tech compatible
Comprehensive support
Cloudwise chat + ETSU helpdesk for fast answers
Accessibility Features in Action
Watch how our integrated tools create a seamless learning experience for all users, with real-time language translation and adaptive interfaces for different learning needs.
Pathway to the Future
MKTG 1955 – AI Basics
YOU ARE HERE
Your entry point to AI marketing skills
Digital Marketing Analytics
Intermediate level coursework
Builds on your AI foundation
Advanced AI Projects & Certifications
Upper division courses
Complete your marketing AI expertise
Think of this as the on-ramp. Every later step stacks on this first credential.
Cost & Credits
≈ $200
Affordable tuition + one-time Cloudwise fee
3 credit hours
Real college credits while in high school
Marketing elective or free elective
Flexible application to your degree
Tuition + one-time Cloudwise fee is intentionally kept low for high-school families.
Ready to Shape Your Future?
MKTG-1955: AI for Marketing
  • 100% online flexibility
  • 3 college credits
  • No coding experience needed
What You'll Master
  • AI fundamentals
  • Ethical application
  • Strategic implementation
Contact Professor Sullivan with questions or to register.
Email: sullivac@etsu.edu